For the fourth straight week, the national heritage brand that is the US $4.7B Boston Celtics topped The Sport Market Power Rankings, which rate the combined franchise strength of sport operations and business operations. The Power 5 rating of the hottest franchises in North American professional sport also includes #2 ($2.8B) Denver Nuggets ($3.38B and 9-1 in their last 10), #3 OKC Thunder (US $3.05B and 7-3 in their last 10), #4 Toronto Maple Leafs ($2.8B and 7-3 in their last 10) and #5 Colorado Avalanche (winners of five straight and 7-2-1 in their last 10).
For the fourth straight week, the national heritage brand that is the US $4.7B Boston Celtics topped The Sport Market Power Rankings, which rate the combined franchise strength of sport operations and business operations. The Power 5 rating of the hottest franchises in North American professional sport also includes #2 ($2.8B) Denver Nuggets ($3.38B and 9-1 in their last 10), #3 OKC Thunder (US $3.05B and 7-3 in their last 10), #4 Toronto Maple Leafs ($2.8B and 7-3 in their last 10) and #5 Colorado Avalanche (winners of five straight and 7-2-1 in their last 10).