The Sport Market Pitch presented by Chambers Plan employee benefits sees sport business commentator Tom Mayenknecht of Emblematica Brand Builders make his sport business proposals of the week, which is that franchises and leagues focus on maximizing cash value in sponsorship and licensing deals, but not at the complete expense of important intangibles such as market presence, indirect revenue generation, local market employment and other community factors. Cash is king, but the best sponsorships encompass other “added value” inherent in a specific partnership.
The Sport Market Pitch presented by Chambers Plan employee benefits sees sport business commentator Tom Mayenknecht of Emblematica Brand Builders make his sport business proposals of the week, which is that franchises and leagues focus on maximizing cash value in sponsorship and licensing deals, but not at the complete expense of important intangibles such as market presence, indirect revenue generation, local market employment and other community factors. Cash is king, but the best sponsorships encompass other “added value” inherent in a specific partnership.