Recognizing that there is never such a thing as a “sure thing” when it comes to athlete appearances, sport business commentator Tom Mayenknecht proposes guard rails that limit “load management” in Major League Soccer and other major North American sports leagues, especially when it comes to special events that become centerpieces to milestone marketing campaigns such as the Inter Miami CF game in Vancouver this weekend.
Recognizing that there is never such a thing as a “sure thing” when it comes to athlete appearances, sport business commentator Tom Mayenknecht proposes guard rails that limit “load management” in Major League Soccer and other major North American sports leagues, especially when it comes to special events that become centerpieces to milestone marketing campaigns such as the Inter Miami CF game in Vancouver this weekend.