Sportsnet 650 On-Demand

The Pitch presented by Chambers Plan

Episode Summary

In Tom Mayenknecht’s sport business proposal of the week — The Sport Market Pitch presented by Chambers Plan employee benefits — he implores the NHL to take a page from the NBA handbook to improve its use of interactive technology, video game concepts and artificial intelligence to not only strengthen its engagement with young fans but as a way to increase its national revenues (which currently make up just 19% of their annual income). This podcast was produced by Tino Fera. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate.

Episode Notes

In Tom Mayenknecht’s sport business proposal of the week — The Sport Market Pitch presented by Chambers Plan employee benefits — he implores the NHL to take a page from the NBA handbook to improve its use of interactive technology, video game concepts and artificial intelligence to not only strengthen its engagement with young fans but as a way to increase its national revenues (which currently make up just 19% of their annual income).

This podcast was produced by Tino Fera.

The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate.