In his Opening Bell commentary, sport business analyst Tom Mayenknecht, a principal in Emblematica Brand Builders and host of The Sport Market, urges all key stakeholders -- Canada Soccer, Canada Soccer Business, the CPL, and Canada's men's and women's national teams -- to come together and unite behind the FIFA 2026 World Cup, the single biggest corporate opportunity the game of soccer will see for years here in Canada. This podcast was produced by Tino Fera. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate
In his Opening Bell commentary, sport business analyst Tom Mayenknecht, a principal in Emblematica Brand Builders and host of The Sport Market, urges all key stakeholders -- Canada Soccer, Canada Soccer Business, the CPL, and Canada's men's and women's national teams -- to come together and unite behind the FIFA 2026 World Cup, the single biggest corporate opportunity the game of soccer will see for years here in Canada.
This podcast was produced by Tino Fera.
The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate